Interesting. Focus on the quality of the product and more people will want it and pay more for it. Someone should put this case study into a four sentence LinkedIn post so more startup CEOs will want to do it.
I guess people with money want "both sides" reporting for whatever reason but that doesn't seem very appealing to me compared to a well-defined agenda, especially for a newsroom that started with an explicitly abolitionist end. If I wanted to pay a bunch of money just to be confused about my values I would subscribe to virtually any major newspaper.