[p10_user]

I suppose two case studies worth exploring are:

Consumer Reports (subscription magazine recurring revenue) NY times Wirecutter (a potential add on service to boost apparent value for subscribers)

[qiongzhouh]

We've looked a bit into CR and Wirecutter, not that deeply into CR yet though. I definitely used Wirecutter for a bit of things in the past, and they have a high level of trust that we'll need to seek to replicate.