[pvidler]

Looking at the front page, I didn't really experience the problems you describe. I had just two issues:

1) The photos of the candy should really near the top and visible without scrolling -- 'candy' is not a term I come across often, so I wasn't completely certain what was being sold. Perhaps I'm unusual, but I don't bother with videos unless the product has already interested me.

2) My eyes skipped past the price completely. I was actually about to write here that they left it out, finally spotting it only when I went looking.

...the green pay button was fine for me -- not particularly ugly or dodgy looking.