[bemmu]

Hi, thanks for the feedback. The current layout is the result of lots of playing around with the site. Testimonials and the video had a big impact on conversions, so they are front and center now. I guess I might be biased from looking at the site a lot, but to me it seems pretty clean.

I think it needs to be clear exactly what step I want the user to take to join, so that's why that huge big green button is there. It's also not half bad looking in my opinion, although depends on your browser since it uses some recent webkit CSS stuff.

Factory tour / other kind of video back scenes content is probably a good idea. Since the current video works, it may be that that would work even better. Even before that though, I've been thinking of experimenting with a video that would just explain the service in simple terms.

You have a lot of ideas, have any for how to bring in traffic?

[hellweaver666]

Personally, I really like the design. The only thing I would do would be to slightly increase the line-height on your copy. It should make it slightly easier to read (I usually aim for about 1.5em but some prefer slightly less).

[bemmu]

Better now?

[woodall]

Have you tried targeted ads on reddit? Maybe for something like /r/snackexchange? I just spent $30 on a test ad, if you're interested I can share the traffic stats with you.

[bemmu]

Hi, yes actually I tried exactly that. It cost me $60 / customer, which is over my lifetime value so I discontinued advertising there.

Here's my stats from the attempt: http://www.bemmu.com/stats-from-advertising-candy-japan-on-r...

Things might be different now, the page was less optimized back then. I might try again later, but I'm really hoping Reddit would just lower their minimum daily spend. Right now they have no advertiser there at all, I'd love to advertise if it was just a tad cheaper.

[woodall]

Nope, you're experience mirrors those of mine. It's hard to convert redditors; in part due to neglecting the self-serve platform. With that said, $60 to bring in a brand new customer isn't that bad.

Maybe it would be cheaper to hook up with a subreddit mod and run a give-a-way. $50 worth of candy for a front page post sounds like a better value :D

[bemmu]

Wow, didn't even notice the sidebar before. Just contacted the admin to see if there's a way to get in there.

[xyzzyb]

For what it's worth, I love your design and the strong call to action.