[antihero]

I'd say you could do some serious work on your site. I have no idea what amazing candy could be sent. Your site is very bland for a site about CANDY. I really like the idea and I think you would totally increase conversion if you actually did some selling of what you're giving (GIANT PICTURES OF CANDY LOOK AT THIS AMAZING CANDY IT COULD BE YOURS TWICE A MONTH). Videos are cool, but I don't see a single beautiful picture of candy on your site.

Also, based on the demographic of people who will want candy from Japan, perhaps toy with the 8-bit nyan-cat-anime-retro geek-style vibe? Cute rainbows and hello kitty and all giant eyes and all that. Perhaps do huge detailed 8-bit renditions OF THE CANDY.

[bemmu]

Thanks a lot for the feedback. I agree that might be cool, although would need to test it against current. If you know someone who could such a mockup for me, let me know. The current site was just designed by myself, I wanted to do more cute / sweet style design, but couldn't come up with one that I was satisfied with. You definitely have a point here.

Update: added some example pics

[CharlieA]

It's candy and it's japanese... that just conjures all sorts of images of a super high tech factory run by cats and magic. I'd love to see a candy envelope being stylised packing animation in the background or off to the side. It could look amazing visually and would explain the concept instantly.

[aw3c2]

Another idea: Let your customers comment on the "past candy". Let them rate it and share it and talk about it.