[rvba]

For me it sounds that they read the messages to measure sentiment (what people are watching / what they like and dislike / what they recommend / generic information about competition from other rv shows, movies and video games), but probably the system was "bugged" (plausible deniablity) so those with access could read everything they wanted - be it messages made by employees from some competitor startup, or perhaps partners and sweethearts. Creepy stuff.