[woopsn]

It's a gimmick. When the nonprofit was organized in 2015, the name certainly did not mean open for business. It meant (loftily) undertaking the quasi-religious quasi-humanist mission "in the spirit of liberty" to generate a new kind of super wealth as "broadly and evenly distributed as possible".

As in prepare for the end... THE END OF HIGH PRICES!

> to benefit humanity as a whole, unconstrained by a need to generate financial return

- https://openai.com/blog/introducing-openai