[Alex3917]

The userbase is 80% women, and the percentage of active users who are women is probably even greater. Not sure of the demographics of delicious, but I'd guess roughly the inverse.

Also, the fact that the userbase is mostly women is materially important in valuating the business, since female users are generally worth much more than male users.

[runako]

The functionality of Pinterest is gender-neutral. What makes it "delicious for women", other than that more women (in the US) use it right now?

According to Wikipedia, more men than women use Pinterest in the UK (https://en.wikipedia.org/wiki/Pintrest#Demographics).

[Alex3917]

IIRC in the US women drive about 80% of purchases, meaning each female user is worth several times what each male user is worth. In terms of communicating the value of the business to investors, the fact that the userbase is mostly female is arguably the most important aspect of the site.

[rudiger]

I've heard this figure cited before. Do you have a source? Also, is it true for online purchases, or just consumer spending in general?

[Alex3917]

I don't have a good cite, I believe it's supposedly all purchases though. Not sure how accurate it is, but my understanding is that sites with a lot of women do have vastly better clickthrough rates and conversion on their ads so it's not entirely apocryphal.