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by fruchtose
5140 days ago
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I think the natural path for Pinterest will be to merge with Groupon, another shopping-related site and one that has survived an IPO--at least for now. This new site will combine the deals of Groupon with the design of Pinterest. Users will coupons, which are automatically pinned to the appropriate boards with automatically chosen photos. Of course, Pinterest is all about design, which is why Groupon will also have to acquire Instragram. This will allow the merged company to select the right photo for any coupon and, if necessary, saturate the yellows, unfocus the background, and add a creatively misaligned border. That night your friends enjoyed the half-price alcohol they bought at Jerry's Drive-In Liquor will look extra cool when the photo has been processed through the "1977" filter. And on the plus side, Groupon/Pinterest/Instagram gets to keep it for their next liquor-oriented deal, giving them free advertising material. It's too early to tell what this new supergroup of startups will be called, but I want some credit if it becomes Groupstagram. I'm only half-kidding, of course. |
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But I'm thinking, more so than Pinterest it's closer to "Path" where you and your small network of close friends collectively get a deal (at Jerry's liquor, lovely example) then post cute photos of your night/experience (sans the trip on the porcelain bus) which become public on "Jerry's Drive-In Liquor" or whatever, and exposes the deal to other people in the private networks of those who were in your private network... a sort of "local viral" marketing effect which works as advertising and as the regular "look how awesome my saturday night was" that we (what? just me?) use Facebook/Instagram for anyway.
I think it perfectly combines the innate desire to show off and receive value while maintaining an air of exclusivity plus the whole validation thing, from strangers and friends alike.