[mdrzn]

I mean usually the cut-off time is to "order by 8 PM to get the product delivered the next day". I'm not convinced that setting the order deadline at 8 PM instead of 10 PM significantly boosts sales. E-commerce platforms are full of dark patterns, but on Amazon (perhaps because I go there when I already know what I want to buy), I haven't noticed many. Another potential dark pattern is that the lowest price is shown for offers with Prime included, while sometimes there are lower prices available for the same product shipped without Prime. However, even in this case, I don't have any complaints. Not defending Amazon obviously, but since I pay for Prime, I definitely want the fastest shipment possible.