[seanhunter]

Oh my god so much this.

The number of times I have had this conversation:

1) "What do you think about name/logo X for Y?"

2) "You know I'm terrible with names/logos but yeah whatever I really don't care very much"

3) <Pause from days to weeks>

4) "Lawyers tell us that there is a trademark dispute/some other sort of problem with the name/logo"

5) "Huh, ok"

6) <Pause from days to weeks>

7) Go to step 1.

Then every now and again instead of step 1 you have the a branding workshop/brainstorming session/pitch from an agency, which is just step 1 on steroids.