[tracedddd]

It seems pretty likely this was an intentional leak meant as a viral outrage based advertising campaign. The content is not just ridiculous but also underdeveloped for someone who actually believed it. And since I'm now reading it here on HN I suppose it worked.

[Hamuko]

I don't think it was "outraged-based" as it was "ridicule-based". Like, who actually got angry over the Gravitational Pull of Pepsi that leads to Pepsi Proposition instead of just mocking it relentlessly?

[tracedddd]

Fair, but the point stands.

[runlevel1]

Maybe, but Arnell was rather eccentric and, by several accounts, had very much bought into his own BS.

[1]: https://web.archive.org/web/20120113061332/http://www.thedai...

[2]: https://www.cbsnews.com/news/why-the-firing-of-weird-design-...

[chris_wot]

He sounds charming:

“ Arnell has been compared to movie mogul Harvey Weinstein, meaning you could fill a book with horror stories about his cruel behavior—screaming at people, even hitting them. "He has this remarkable capacity to be both the most intoxicating character—lovable, brilliant, seductively intellectual—and then turn on a dime and be staggeringly cruel," says a former business associate, who spoke on condition of anonymity for fear of alienating Arnell. This person recalls Arnell humiliating employees by making them get down and do push-ups in front of clients. "He is unencumbered with any sense of morality. Until you experience it firsthand, it's just completely and utterly unfathomable."”

[lupusreal]

Makes sense, psychopaths often have an innate gift for spinning bullshit and manipulating people into going along with it. He's in the perfect industry for this.