| To be part of Apple Pay, banks have to enter into an agreement with Apple. Though the details of this agreement are generally confidential, it's fairly well known that there is an Apple cut, and that that cut is rather high. (It's Apple!) The moment a bank has the option to extract itself from this arrangement, it will. Not just because there's absolutely no reason to give Apple a cut of the bank's own business if the bank doesn't need to, but also because the bad blood between Aus banks and Apple is very real at this point. > Even if Apple opens up NFC payment, nobody will use them and prefer 1st party support like Apple Pay or Google Pay. And since that costs the bank money, it won't be an option. Also, I think the bank would think of itself as a first party in a payment made using their card, and Apple as a parasitic third party. I'm not saying people won't grumble, but there is no way - unless Apple actually makes Apple Pay somewhat attractive to banks - that the banks will continue to support it if they don't absolutely have to. (I'm not siding with the banks on this, I'm just trying to lay out their logic.) |
The 15 basis points Apple supposedly charges for with card payments from Apple Pay is meant to come from the fraud budget; that a biometric-based authentication is consider both more secure and easier to counter payment disputes. The rest comes from the convenience and hope that actually results in more card payments.
In the US where there's no PIN, fraud is high. Parts of the country are still heavily cash based, so there's a good margin to gain if added convenience results in more card payments.
For heavily credit card based markets with chip-and-pin, you have less fraud concerns and less to gain from convenience.
My take though is that even if apple opens up the NFC chip, they aren't opening up the Secure Enclave. So even if a bank app can take over the NFC chip, they still will have secrets in memory at some point without a new P-256 based payment protocol.
Unless this is a new app backed by a bank cartel, you'll also go from being able to use multiple cards to just one first-party card.
This all leads to my opinion of a pretty wonky situation - opening NFC up probably increases the value of Apple Pay, since it can now be compared to other software-based wallets by users, and Apple Pay support again becomes a differentiator for the payment card.