[asoneth]

My guess is that monetizing a video conferencing service simply isn't a viable long-term strategy so the company knows that they'll eventually need to develop new revenue sources.

I'm skeptical Zoom will be able to parlay their success in video conferencing to grow into a full business collaboration suite, but it's worth a shot. They got lucky that Microsoft and Google messed with their popular video conferencing services just before a global pandemic, but I expect that eventually other product suites will build in enough video conferencing that few people will bother with a 3rd party one. After all, even with incompetent management you can build a passable clone as long as you pour enough money into it.