A lot of software is purchased that never gets used. Sometimes the managerial sponsee leaves the company after acquiring the software for instance. The vendor will update their CRM with a new contact. Or, the vendor is trying to expand a customer and has new contacts in other parts of the company that haven’t converted yet. Or a customer that had converted but has not yet deployed. They could still be working with customer education and consulting services and/or CSM to get their deployment squared.