[ninkendo]

I’m imagining a lot of users find themselves low on space, go to Settings, find what apps are using a lot of it, and delete them. “I’ll re-download LinkedIn if I need it again” they’ll think to themselves. This is terrifying to LinkedIn because it means push notifications no longer deliver, and how are you gonna increase engagement now?

For all I complain about OKR’s, this is a super simple one for LinkedIn to understand: Every MB your app takes up can probably be shown to decrease user stickiness by some percentage. Fix it!

Ah who am I kidding, they’ll probably switch to moving the assets out of the app bundle and making them live-download on first run and stored in the Caches folder somewhere, which will make the app “smaller”. Problem solved on their end, app-size OKR accomplished. The fact that it makes the app slower due to asset fetching is next quarter’s problem.