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by bluesign
817 days ago
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> Maybe in theory, but in practice they are one and the same. The CPM on ads where you don't know the audience is so low that you might as well skip the ads entirely. Your case only valid with "zero consent" case. This is proved with Apple's tracking protection for apps already; given that you have some x% of users consenting to tracking, CPM value for non-tracking users are within 85-95% range. |
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