[Corrado]

I worked at the KFC/YUM! headquarters for 10 years. When I started, we had free soda in the lobby of the building. It was great for those late afternoon doldrums and a group of us would often walk down 5 flights of stairs to get a pick-me-up.

About 3 years before I left they removed the soda machines. My understanding was that it only cost about $30k / year and most of that was for cups & lids. We even had an executive that was willing to pay for it out of their budget. No go.

It turns out that the catering company that supplied food to the building didn't like losing out on the soda money. So they told KFC/YUM! to remove the free soda option, and they did. It really was the beginning of the end.

It's not so much that the soda was gone it was the thought of it. That free soda actually solved quite a few programming problems, or at least allowed us to solve them on our way downstairs. It also let us work harder/later than we normally would by giving us that afternoon journey. It's positive effect was much greater than it's financial cost.