The entire point of ad is to make you notice. As you said you "don't mind", this is not something ads would want. It's a raising bar as people are starting to learn to ignore ads more and more subconsiously.
I've successfully removed ads from basically my whole life, but now when I do happen to see one I'm less conditioned to ignore it. So boy oh boy do I notice. I kind of hate it. My eye is immediately drawn to anything flashy or moving, to the point where I'll make an effort to sit facing away from any TV screen in a restaurant.
Animated banner ads were something I adapted to completely ignore during my time on the web 20 years ago. After that, a decade of ad-blockers softened my calluses and now when I see an animated banner ad on a news site I begin to twitch and spasm.
I actually enjoy reading ads in enthusiast magazines (those few that remain for computing, gaming, musical instruments and technology, etc.)
It's a shame that magazines are mostly dead at this point. If you ever look at old computing magazines on the internet archive, it's like stepping into a rather wonderful alternate timeline before the web asteroid hit. (The irony of reading those magazines on the web is not lost on me.)