I pay for and use Kagi. Apple Maps uses yelp which makes it useless for actually checking reviews of places. Kagi reviews link to other sources with ads.
edit: and I hope you're not implying that all people who don't want ads should buy an iphone just to use an app tied to it? Again, there needs to be fair alternatives to ads.
I'd say at least 80% of my maps usage is looking for restaurants or coffee shops and checking their reviews. Directions are maybe 20% or less. Apple has come a long way and their maps are good for directions, but not a good fit for the argument that the general public has little access to good alternatives to ad-based maps.
I assume kagi is based on open-street maps, I use kagi but not their maps as I have better alternatives. I really hope Kagi continues to succeed because its a model I believe in, but outside of basic search I suspect they have a ways to go.
edit: and I hope you're not implying that all people who don't want ads should buy an iphone just to use an app tied to it? Again, there needs to be fair alternatives to ads.