| Like many product-led growth startups, Powered By marketing is one of our biggest marketing channels. Senja forms, widgets and Walls of Love have a Powered By Senja badge. They get clicked 1000s of times a year, driving product discovery and sign ups. This is one of the reasons we have such an aggressive free tier - more users, more Powered By, more sign ups, more users. We were happy with the badge performance, but didn't want to leave it untested. So, for our most recent marketing experiment we decided to test if we could change the badge design, and increase the click through rate. This simple change took a few hours to design, and few more for Wilson to implement. We added view and click tracking at a badge level as before we'd only tracked referral in our PostHog analytics. The result was a 40% uplift in clicks from the badge. That's 12,000 visitors a year (based on current views on the badge, which are actually increasing) Here's the exact results Control
Views: 223,904
Clicks: 486
Click through rate: 0.217% Test
Views: 221,950
Clicks: 676
Click through rate: 0.305% Percentage increase: 40.55 |