[raizer88]

Or you give ads based on the content the user is reading/watching and not who he/she is. So you read an article about skydiving? You get served skydiving equipment ads. This way you are EU compliant since you don't track the user.

[IshKebab]

Fine if you are a skydiving magazine. What about a generic newspaper like The Times?

Unpopular opinion but I think Google's FLoC is actually a reasonable solution that allows sites like that to exist and also has minimal privacy implications. The people who are against it just want to have their cake and eat it.

[wizzwizz4]

> What about a generic newspaper like The Times?

That specific example managed just fine before computers, when every copy of the paper had to be printed on actual presses.

[IshKebab]

Yes but we have computers now. You can't say "they should just go back in time to when we didn't have computers".

[Narishma]

Why not when what used to work still works and the new way is illegal?