[FranklinMaillot]

1. Define a popular term or process in a very restrictive way.

2. Explain why it doesn't work.

3. Coin your own acronym to describe how most people actually understand the original term.

I call this the R3 pattern, for Restrict, Reject, Rename. :)

[unraveller]

1. Find a dead horse

2. Liven it up with feelgood make-up

3. Overhype it to death

4. Glory

FLOG pattern FTW.