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by brudgers 821 days ago
I recommend the book of hard knocks.

Selling is hard. Selling is painful because rejection is painful and rejection is most of selling. Everything is easier than selling.

Looking for shortcuts, tips, and tricks is easier than selling. It feels like work, but it is not. It is just pretending and avoiding pain.

In business, selling is all that matters. Technical competence without sales equals a failing business. Selling without technical competence is a road to riches.

You can hire technical talent better than you. Build the cost into your price and mark it up for overhead and profit.

You can’t hire sales who care as much as you.

Just grinding away at sales is the simplest thing that might work. The only thing better is luck.

Good luck.

2 comments

Thanks, nice advice. What are the book of hard knocks?
life, my dude. I'm pretty sure they're suggesting not reading a book and getting real world experience
I agree