[jack-r-abbit]

Perhaps it is hard to come up with a comparison in this space (social media) because it hasn't had a tremendous run time with very many rises and falls. But perhaps looking at something like "browsers" can offer another comparison with more history. We've seen several shifts in the dominant players there. Some have gone away. Some have been slow and steady. Some have risen and fallen... but never died.

I don't think Facebook is a "fad" but I do think that it has a shelf life. It annoys me. I do get to keep up with the lives of people I once knew... but it annoys me. And honestly I'm not sure what annoys me more, Facebook or the people that treat Facebook like the Golden Calf. I would rather be on G+ but their lack of a full feature API is a barrier.