[philwelch]

This is not even true though. There are plenty of controversial content creators who have direct sponsorship deals, and if Google was really interested in maximizing ad revenue, they would not only allow but actively encourage similar ad targeting on their own networks and platforms.

[0x486566e7279]

https://support.google.com/youtube/answer/6162278?hl=en

Just because a content creator can find a targeted sponsor doesn’t mean all sponsors want to advertise with that content creator. Google, as evidenced by this article doesn’t individually vet the places the ads are placed, they take a dragnet and algorithmic approach, and provide services to many advertisers.

If anything all this speaks to that there is market for even better ad targeting, that can more easily pair those controversial topics with advertisers willing to be associated with them.

[philwelch]

> If anything all this speaks to that there is market for even better ad targeting

Yes, I already made that point. Why is Google leaving the money on the table? It's because they're not motivated by the money. They're motivated by something else.

[0x486566e7279]

Because the market isn’t as lucrative as you think? They are motivated by money just like every other corporation.