[romeros]

This brings an interesting dilemma. Google could try the Kagi approach.

If you're sitting in the CEO chair at Google, you're looking at a tough decision. Google Search isn't just another product; it's the heart of the business, raking in 60% of the revenue. They've been king of the search hill for over 20 years because they did one thing better than anyone else: search. Now, with LLMs entering the scene, adding them to search results could slash ad views and revenue. Remember the days when a simple search would send you down a fascinating rabbit hole of articles? Those days could be numbered.

But here's the kicker: if you resist integrating LLMs into Google Search, you might slow down the revenue decline, sure. However, sticking to the old ways might also get you branded a Luddite and cost you your job. It's a classic tech dilemma - innovate or perish.