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Klaviyo. I know they have been around a long while but I just implemented it for the first time today on a new ecommerce project.

The signup and setup flow is quite lengthy because they need to implement email flows, abandoned cart reminders, sms flows, push messaging which of course it needs to be highly customized. All of this is needed just to unlock some of the basic features of the tool.

I was surprised and delighted to begin setting up an email series only to discover it had already scanned my website and used AI to write the content of all the messages to be applicable to our tone and messaging.

Highly impressive and it makes getting it up and running super fast.