[tbdenney]

As a marketer who helped manage various companies' reputation online, I can tell you that Glassdoor is pay-to-play. If you pay them the subscription fee, and you get negative reviews, whether "true" or not, you can challenge most and get them removed. I thought most people would understand their business model explicitly relies on getting companies to pay a fee to own their page (and in turn they have to keep those customers happy by removing reviews they don't like) but I continue seeing recruits relying on this site as if it's some unbiased source of info.

[Jenk]

I can confirm this experience. At a previous job the management team (of which I was a member) would regularly review glassdoor reviews as part of our employee and candidate feedback. We had a healthy attitude toward employee satisfaction, but someone noticed you can flag a review as disputed (or "under review" or whatever the term is) and whilst it remains in this state, it is hidden from search results. Even for what I considered a team with a good attitude toward company culture, the temptation was too much and it soon became standard practice to flag every negative review asap. Some were unflagged after we reviewed them and we literally couldn't dispute the review but lots were just left as flagged.

The same practice is true of yelp and tripadvisor reviews.

They are cyber-racketeers.

[smsm42]

For Tripadvisor, I see that my negative reviews from years ago (not that many - I am pretty easy to please, but occasionally a hotel or restaurant falls below even my low standards) are up and visible. It could be the owners just don't care but I also see a number of negatives on other properties I looked at. So I don't think this is the same.