[smoldesu]

If the current trade-off is considered anticompetitive, there may be enough incentive to create a new model. Bell telephone offered free long distance calls on their network, the happiness of their customers didn't protect them when regulators started questioning how competitive Bell's strategy was.

Maybe it will negatively affect those who are happy with the status quo. That has no bearing on the righteousness of a person or company's actions, especially if they're in a position to deny competitors market access.

[danielmarkbruce]

It has bearing on whether a case should be brought. The goal of antitrust legislation in the US has been largely to protect consumers. It's slightly more gray than that, but by and large that's the goal.