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by wpietri 823 days ago
As they write in the article: "we wanted to shoot it practically (with actual cameras) to show off the new screen"

Because VFX can show anything, a synthetic video tells you nothing about the actual brightness of the screen. Which was their whole point: "Then, as we began to the see the new screens around the office, we were shocked. We knew we'd spec'd bright, OLED screens, but these things were EXCEPTIONALLY BRIGHT. Startlingly bright."