[ideasphere]

I thought the exact opposite from a UX angle. Swiped down and it started scrolljacking and then I read the line about touch screens helping us “to snag Lightning deals on Prime Day” and it was enough for me to just stop reading and close the tab.

[anymouse123456]

The article looked really interesting, but the scrolljacking made me leave immediately.

[seba_dos1]

That's a punishment for enabling JavaScript. As GP stated, it's perfectly usable without JS.

[Waterluvian]

I hated it but reader mode fixes all.