Markdown does not specify how to add labels and cross-references for figures, equations, tables, etc. Many moons ago, I asked about them on the CommonMark forum[1] and described a syntax that was general and internationalizable. Given that CommonMark has frozen the Markdown specification, I implemented a consistent label and cross-reference syntax for my editor[2], KeenWrite[3]. These labels and cross-references are translated to XHTML, then transformed from XHTML into ConTeXt macros that are subsequently typeset.