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by Manuel_D
821 days ago
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If this were the case, then the remediation is to promote better awareness about depreciation and factoring it into net profit calculation. Then, once drivers realize that depreciation is a thing, Uber and Lyft would see drivers quitting en masse when they realize they're not making as much money as they thought - if what you are saying is true, that is. But the reality is Uber and Lyft drivers aren't idiots and do indeed realize that depreciation exists. This strikes me a quite a condescending take, that Uber and Lyft drivers aren't smart enough to o take wear and tear on their vehicles into account. |
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This is a long-standing point of public messaging around rideshares. It's not a secret; the reality is that the people who care about it aren't the ones with hundreds of millions allocated for advertising.
None of this assumes that Uber or Lyft drivers are stupid. Everybody discounts long-term externalities; it's a universal human trait, and it's why we have entire society-level issues that boil down to long-term discounting. The only thing that sets rideshare drivers apart in this particular case is that a company is actively exploiting that human weakness, and can do so in part because we allow economic privation as a fulcrum.