In my experience, for products that aren't medical devices, fighter jets, etc. The rule of thumb is 30-40%. 30-40% of the final cost to the customer is what you should be shooting to have your COGS leaving your factory.
Thanks! Yeah that's roughly inline with our calculations / how we priced things.
If we want to get the final price lower we need to switch to more basic components or tighter integration with suppliers. But we've been avoiding that under our premise having a system that can be purchased with a company credit card (say 5k or 10k limit) is the main requirement. Would love more feedback on how important that is for people's purchasing decisions. And even then if we lowered the cost of the chassis we might instead use that to improve the optics/camera following the "credit card purchase" philosophy.
If we want to get the final price lower we need to switch to more basic components or tighter integration with suppliers. But we've been avoiding that under our premise having a system that can be purchased with a company credit card (say 5k or 10k limit) is the main requirement. Would love more feedback on how important that is for people's purchasing decisions. And even then if we lowered the cost of the chassis we might instead use that to improve the optics/camera following the "credit card purchase" philosophy.