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by snowwrestler 5153 days ago
Are you an aggregator or a publication?

If you're an aggregator, then the thing to bring to your readers' attentions is the link to the original blog post. That way you drive traffic to the original content. For good examples of what this looks like, see Hacker News or Techmeme, or any of John Gruber's link posts on Daring Fireball.

If you're a publication, and it seems to me that you're positioning yourself that way, then write your own original stuff. You can still play off stories like this, but the way to do it is to extend the story with your own original reporting. Interview cab drivers about it. Dig out the story of how those buttons got into that interface. Who decided to put them there? Who build the software? Who designed the interface? In other words, add value.