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by throwaway828 818 days ago
Make it super easy for a customer to cancel a renewal.

You might get customers that lie.

But you might get customers that think they've cancelled when they haven't, from a sketchy internet connection to a workflow in their head that's different from yours.

Or they might not have realised they're on a recurring plan.

Or that small transaction means a lot more to them than it means to most customers.

If you notice a pattern or abuse of service, do raise this immediately with your provider.