[GeorgeTirebiter]

Exactly. OTA remains a little walled garden of content, justifying (?) their wasting of the precious spectrum.

There are some bundles of content (youtube TV, I think)?

But operationally, for the viewer at home -- HOW the bits get delivered to your screen is irrelevant; what's ON the screen is what we care about.

I'm thinking the TV operators are running a scam, in a desperate attempt to hold on to $ and spectrum -- both of which they are less and less capable of justifying.