[GaggiX]

>about four-in-ten adults under 30 have used it

That seems pretty massive honestly, that's way beyond what I would consider adopted by the masses.

[parpfish]

That’s four intern among those that have heard of it. So cut that in half to get the percentage of the population.

Or another way of thinking of it: among people that have heard of your free-to-use product, a majority haven’t bothered to try it.