[killerstorm]

As somebody who have seen a lot of market research coming from "real humans"(TM) I'm pretty sure it's actually hard to make it worse. Maybe there are boutiques which make quality research, but average is abysmal.

I've been in a meeting with a senior executive, PhD, who argued that Total Addressable Market for a supply chain tracking software (basically just a database) is same as the market for the goods it tracks.

It is as if a startup which prints restaurant menus would claim the value of all food sold in restaurants as their TAM.

And this person was otherwise reasonable...

So, yeah, never underestimate the power of Natural Stupidity.

Perhaps