[_t89y]

They've taken off because they have utility in information retrieval systems. They work for getting info into Google (Stanford) Knowledge Panels. I don't think it really goes any further than that. They are most useful to the few orgs that went from dominating NLP research to controlling it outright by convincing everyone scale is the only way forward and owning scale. Alternatives to word embeddings aren't even considered or discussed. They are assumed as a starting point for pretty much all work in NLP today even though they are as uninteresting today as they were when word2vec was published in 2013. They do not and will not work for language.