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by salynchnew
821 days ago
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Naming things is hard. At a previous employer, I saw several cool-ish open source projects instantly doomed to obscurity by picking a name that either completely duplicated the name of an existing OSS project or were guaranteed to have terrible SEO for another reason. However, Microsoft seems to have a unique crossover of fragmented business units and centralized marketing. That's why you end up with Azure -> Subproject -> Actual Product/Service word soup. Perviously, they did this with the Windows Live brand from 2005-2012, and "Xbox" for a wide range of gaming projects (many of which were on PC). |
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https://www.youtube.com/watch?v=EUXnJraKM3k