[ji_zai]

I agree with the author, but they don't seem to get into what we can do to get it back to a more delightful experience.

I don't think the solution is to have more passionate builders in existing organizations that have overly short-term priorities (increase revenue this week vs. re-imagine a market).

I only see things changing through better competing products. Similar to how LLMs have enabled products that completely circumvent crap in search results (e.g. low quality listicles), we will see the same happen for most products and services.

Some products are going to be tough to displace, and it might take a new airplane startup that owns the entire ticket purchasing to inflight entertainment and last mile transportation (airport to destination) to show the world what an incredible flying experience could look like, that will force other airlines to at least try and catch up.

I hope more people with these sort of frustrations (which I share!) try to re-imagine experiences from the ground up and not shy away from tackling problems in big ways. We need more of it.