[mituljain]

Great post - what a lot of people forget - or don't do well is to highlight and show-off the press they already received. This was also missed in the article. Writers tend to think along similar lines and if you can show that there are others writing good things about you - and can present a log of what's been said in the past - it gives journos a great starting point for their next article about you or your startup. The guys at Presstler are working on an interesting solution for this - providing automated Press Pages - www.presstler.com