[xvector]

Obviously Apple doesn't hold the EU's values in high regard (few people in the Bay or even the US do), so of course they will try to fight it. It's perfectly rational and even expected behavior.

[sneak]

Personifying large groups (the EU, or Apple) as if they have one set of “values” or “regard” is almost always a logical mistake.

22,000 of Apple’s employees are EU citizens and residents.

[account42]

And it's perfectily rational for the EU to take appropriate actions against companies that hold its values in contempt. Apple should expect that and temper their contempt accordingly if they intend on continuing to do business here.

[xvector]

There is nothing the EU can do to stop big tech from doing business in the EU unless it wants to spark a trade war between itself and the US.

The EU is completely and utterly dependent on US technology and protection, so the measures it take can only go so far.