[concinds]

Do you mean ads or organic results?

Apple should remove App Store search ads altogether (I'm sure they won't). By definition they won't give you the app you searched for, because the keyword will be bought by a competitor or even a scam.

[pushcx]

If Apple is making money from showing incorrect search results, isn’t that worse?

[jowea]

What if you're searching for "bank" or "flashlight" or "map"?