[oliwarner]

> The average essay is written not to be read, but to be found—by a search engine

Even before generative AI, this was painfully true. Google doesn't care about its SERPs if they can push an advert at you.

Author is bang-on. We aren't ready for the next evolution of search shittification. Without search, we're blind.

Every other form of organic discovery (reviews, directories, forums) seems just as prone to the damage of spam.