Consider the geometric definition of the dot product of two vectors,
a.b = |a||b|cos theta.
This means you get cos of the angle between the two vectors by just dividing the dot product by the product of their magnitudes. You don't actually take cos of the angle to get cosine similarity (for one because you don't know the angle) you just use "cos theta" (calculated as above) as a proxy for how narrow the angle is and therefore how close the two embeddings are.
The paper in TFA shows that if you construct an embedding space such that that angle isn't meaningfully measuring similarity then a low angle doesn't mean two things are very similar. I have a similar paper measuring bears and woods but I haven't got around to typesetting it for publication yet.