[throw_m239339]

Investors demand infinite growth. So when your company is already very lucrative, how do you make it even more lucrative? By taking financial risks in new product creation? No, by squeezing as much profitability as you can from existing products...

edit:grammar

[renegade-otter]

By providing dividends. Investors who seek high risk and high growth can then go elsewhere, or maybe catch a flight to Vegas for some real gambling. There will always be investors looking for "slow and steady".

As a company grows, its culture changes, but so should its approach to growth and to investors.