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by bgp 5154 days ago
"Cap your spend."

How do you go about doing that? Just decide on an amount upfront manually watch the balance? I didn't see any function to cap the total lifetime spend on a campaign or stop it once it hit a certain level.

1 comments

You can cap the daily spend for an ad and adwords will keep things below that.
Yes, although there's a trap here (or used to be, don't know if it's fixed): the spend starts at midnight and goes through to whenever it runs out, so you end up only advertising in the mornings.
AdWords has an option now to distribute your daily budget evenly throughout the day.
Yeah I do see the daily cap, but still no lifetime. Curious how people manage lifetime caps.